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Paws on the Pasture:
Building a Local Presence for Paws

A new website, clear booking paths, and a strategy for reaching local dog owners.

MOORES GROUP
SUCCESS STORIES

The Work.
The Impact.

Local discovery. An easier next step.

A dog enjoying outdoor play at Paws on the Pasture
Website Imagery
Paws on the Pasture branded business card
Brand Collateral

Show families the experience before they visit.

Five-star Google reviews
30+
Monthly website visitors
~500
Website / Booking / Local Growth02
SELECTED WORKPet Services

Room to Play.
Room to Grow.

A Paws on the Pasture team member playing with a dog outdoors
The Customer Experience

A Welcoming Website

Real imagery and clear daycare and boarding information for local families.

A Clear Booking Path

Registration and booking links connect customers to the existing Gingr portal.

Local Visibility

Marketing guidance supports search, content, and promotion.

Paws on the Pasture business card design
Brand Collateral
Paws on the Pasture03

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Industry
Pet services: dog daycare and boarding
Need
A website and a clear direction for digital marketing
Results
30+ five-star Google reviews and approximately 500 monthly website visitors

The Story

After taking over a daycare in Monroe, North Carolina, Mel and Bryan Hord needed a website and marketing direction for Paws on the Pasture. Their online presence needed to show local families the services, care, and outdoor experience they offered.

Moores Group built a website with clear daycare and boarding information, real photography, and registration and booking links to the existing Gingr portal. Families can explore the environment and follow a clear path to arranging care. Marketing consulting supports local search, content, and promotion.

The website receives approximately 500 visitors per month. Paws has also earned more than 30 five-star Google reviews from dog owners. Ongoing support focuses on helping more local families discover the business and take the next step toward booking.

THE RESULTS

A growing digital presence.

Five-star Google reviews
30+

Reviews from dog owners

Monthly website visitors
~500

Reported monthly average

Figures supplied by Moores Group for this story. Website visitors reflect an approximate monthly average.

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